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Lenka (our CSO) connected with Michalis Pantelidis at the Reflect Festival Conference in Cyprus. Michalis Pantelidis is a Cypriot textile and fashion designer recognized for his innovative and sustainable creations. His collections emphasize eco-conscious elegance, utilizing recycled materials like PET plastic bottles. His work features scarves, caftans, and dresses, often showcasing bold patterns inspired by personal photographic explorations of landscapes, such as wastelands in Nicosia, Cyprus.

The designs are crafted in collaboration with UK-based manufacturers specializing in sustainable fabrics, ensuring high-quality, lightweight, and luxurious pieces. Notable examples include the Diamond Bloom Scarf and the Red Forest One-Shoulder Long Dress, which highlight Pantelidis’ artistic blend of sustainability and style​.

How more-gratitude helps you?

Michalis, Founder: “It’s important to not only show your clients my scarves are maden by plastic but also prove it. This builds healthy relationship with my clients which is more trustworthy.”

Challenge:
Michalis Pantelidis, a brand known for its sustainable fashion made from recycled materials, was looking for a deeper emotional connection with its customers. The goal was to enhance the online shopping experience and leave customers feeling appreciated and engaged with the brand’s eco-friendly mission.

Solution:
The Gratitude Widget was seamlessly integrated into the brand’s e-commerce platform. This innovative tool allows businesses to express to customers the proven qualities of products and showcase the positive impact of their purchases. In the case of Michalis Pantelidis, it highlighted sustainability indicators such as product claims and price transparency.

Implementation:
When opening each product on the website, a widget is displayed that provides detailed information on price transparency or product features. In case of price transparency – potential customers can thus learn, for example, how much of the price of the product is accounted for by margin, logistics, marketing or packaging costs.

In the case of product claims, they can see that the brand uses a global standard for recycling product claims and that it is certified.

Whether you’re looking to increase customer trust, enhance brand identity, or refine your offerings, the Gratitude Icon can help you achieve your goals.

Book a demo or write to us at sales@more-gratitude.com to explore how we can work together to create meaningful change for your brand.

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