Being an entrepreneur is difficult enough as it is, thus naturally people assume that going to great lengths to run a business while making sure the business runs ethically and sustainably will be exceptionally hard. Yet despite the general assumptions, turning your business into an ethical and sustainable business might not only be more profitable in the long run but also fulfilling, as you know that you can make a better place with your business. Here are 7 books that will explain how and also inspire you to transform your business into an ethical and sustainable business :
1. “The Purpose Driven Business: How Your Desire for Impact, Personal Growth, and Economic Satisfaction Can Drive Big-Time Success” by Dale Partridge: This book explores the concept of purpose-driven businesses, which are companies that prioritize making a positive impact on the world in addition to generating profits. The author shares his own experiences building and running purpose-driven businesses, and provides practical tips and insights for others who want to do the same.
2. “Drive: The Surprising Truth About What Motivates Us” by Daniel H. Pink: This book delves into the science of motivation, and argues that traditional reward-and-punishment based systems are not effective for driving long-term engagement and productivity. Instead, the author outlines three key elements of true motivation: autonomy, mastery, and purpose.
3. “Start with Why: How Great Leaders Inspire Everyone to Take Action” by Simon Sinek: This book argues that the most successful and inspiring organizations and leaders all start with a clear understanding of their “why” — their purpose, cause, or belief that drives everything they do. The author provides examples and insights into why this approach is so powerful, and how it can be applied to businesses and organizations of all types.
4. “Good to Great: Why Some Companies Make the Leap…And Others Don’t” by Jim Collins: This book is based on a five-year research project that aimed to identify the key factors that separate good companies from great companies. The author analyzes data from a wide range of businesses, and argues that the most successful companies share a set of specific practices, including having a clear sense of purpose, putting the right people in the right positions, and making tough decisions to prioritize and focus resources.
5. “The Innovator’s Dilemma: When New Technologies Cause Great Firms to Fail” by Clayton Christensen: This book explores why established companies often struggle to innovate and stay ahead of the curve, despite their size, resources, and expertise. The author argues that these companies are often hampered by their existing business models and processes, and outlines a framework for successful innovation that involves embracing new technologies and business models, rather than resisting them.
6. “Conscious Capitalism: Liberating the Heroic Spirit of Business” by John Mackey and Raj Sisodia: This book explores the idea of conscious capitalism, which is a business philosophy that prioritizes the well-being of all stakeholders, including customers, employees, suppliers, shareholders, and the wider community. The authors argue that this approach leads to better outcomes for everyone involved, and provides examples from a wide range of businesses to illustrate their point.
7. “The Activist Director: Lessons from the Boardroom and the Future of Corporate Governance” by James McRitchie: This book provides guidance for directors who want to promote activism and corporate responsibility within their organizations. The author shares insights and lessons from his own experiences as an activist shareholder and director, and outlines strategies for engaging with management, influencing company culture, and advancing important social and environmental causes.
Those are the recommended books that will help you, in your journey to transforming your brands and businesses to become more ethical and sustainable. Yet to prove that a brand is ethical or sustainable, often customer demands to know more about the business processes, to avoid mere claims.
Gratitude can enable that. Gratitude enables businesses to become transparent by being powered by blockchain technology, with easy-to-use tools to record their supply chain, narrate the story, verify on blockchain and present the data in a beautiful landing page that can be issued via Gratitude’s QR Code or URL that can be placed on a physical product or embedded on digital marketing campaign. Customers can then simply scan the QR codes placed on the product or click the link on a digital campaign and clearly see the product’s journey, verify sustainability claims, or any supply chain data that the company wants to reveal to the customer.
Begin your business’ true transparency journey by implementing Gratitude to unlock the hidden value of your supply chain data. Talk to our representatives via the following channels for support or assistance in implementation:
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1. “The Activist Director: Lessons from the Boardroom and the Future of Corporate Governance” by James McRitchie: This book provides guidance for directors who want to promote activism and corporate responsibility within their organizations. The author shares insights and lessons from his own experiences as an activist shareholder and director, and outlines strategies for engaging with management, influencing company culture, and advancing important social and environmental causes.
