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Having a good product or service are often not enough if your business’s target market does not understand what your business is truly offering. Investing in customer education can directly or indirectly benefit your business. Here are five reasons why those are the case:

1. Builds trust

When brands take the time to educate their customers, it shows that they care about more than just making a sale. By providing valuable information, brands can establish themselves as authorities in their field and build trust with their customers. According to a survey by Edelman, 81% of consumers say that trusting a brand is a key factor in their purchasing decisions.

2. Creates loyal customers

Educated customers are more likely to become loyal customers. When customers feel that a brand has their best interests at heart, they are more likely to stick around. A study by Deloitte found that customers who are highly engaged with a brand are 23% more likely to spend more with that brand.

3. Sets you apart from the competition

By providing educational resources, brands can differentiate themselves from their competitors. A study by Salesforce found that 86% of customers are willing to pay more for a great customer experience. Providing educational resources is a great way to enhance the customer experience and set your brand apart from the competition.

4. Helps customers make informed decisions

In today’s information age, customers are more informed than ever before. By providing educational resources, brands can help customers make more informed purchasing decisions. A study by Accenture found that 84% of customers say that being informed is important when making a purchase.

5. Increase sales

Educated customers are more likely to make a purchase. A study by Demand Metric found that content marketing (which often includes educational resources) generates three times as many leads as traditional marketing and costs 62% less.

In conclusion, educating your customers is a smart business move. By prioritizing customer education, brands can establish themselves as leaders in their field and build long-lasting relationships with their customers. To educate your customer, here are 3 inspirations on what brands can do :

1. Create educational content

One of the most effective ways to educate customers is by creating and sharing educational content such as blog posts, e-books, and videos. According to a survey by HubSpot, 53% of marketers say blog content creation is their top inbound marketing priority. By providing educational content that is relevant to your customers, you can establish your brand as an authority in your field and build trust with your customers.

2. Host webinars and workshops

Another way to educate customers is by hosting webinars and workshops. These events can provide customers with in-depth knowledge about your products or services, and can also be an opportunity for customers to ask questions and interact with your brand. According to a survey by ON24, 95% of respondents said that webinars are an effective learning tool.

3. Be Transparent

Let your customer be the judge of your product or services. Let them understand completely what they are going to purchase so that they can be informed on what goes inside the product, whether it’s ingredients, means of production, people, or the stories behind the product. A study from Label Insight showed that 40% of customers, especially in food products tend to switch brands for more transparent products.

All of those 3 methods to educate customers, Gratitude can help, especially the last one. Gratitude enables businesses to become transparent by being powered by blockchain technology, with easy-to-use tools to record their supply chain, narrate the story, verify on blockchain and present the data in a beautiful landing page that can be issued via Gratitude’s QR Code or URL that can be placed on a physical product or embedded on digital marketing campaign. Customers can then simply scan the QR codes placed on the product or click the link on a digital campaign and clearly see the product’s journey, verify sustainability claims, or any supply chain data that the company wants to reveal to the customer.

Begin your business’ true transparency journey by implementing Gratitude to unlock the hidden value of your supply chain data. Talk to our representatives via the following channels for support or assistance in implementation:

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