Today’s consumers are better informed and more sensitive to environmental issues. Over the last 5 years, 25 % increase in people preferring sustainable brand, with 42 % more willing to pay extra for sustainable products. If a brand communicates its ecological initiative honestly and transparently, it gains the trust of customers who value authenticity.

Greenwashing may attract attention in the short term, but it damages the brand in the long term. If a company does not keep its promises, customers feel cheated and lose trust. Transparency is therefore the key to a long entity. In addition, governments are tightening regulations that protect consumers from greenwashing and promote mainstream sustainability. Transparent communication helps brands fulfill their obligations and meet legislative requirements. The growing market for sustainable products forces brands to differentiate themselves. Those that avoid greenwashing and bet on transparency have a better chance of success and customer loyalty.

Are you the owner of sustainable brand? You may think about how to communicate your brand values. Gratitude is tool for transparent communication of brands’ sustainable values directly on your website (product page). All your values in one place. Our tool brings a solution that verifies all your environmental and ethical values, helping you communicate authenticity and build trust with your customers.

Here’s how:

• Intuitive way to display your brand’s sustainable and social practices directly on your product pages with Icons. Verified certifications are communicated to build instant trust.

• Using graph visualization to break down pricing makes it easier for customers to see the value behind the product. This understanding helps them make informed purchase decisions, boosting trust and credibility.
• We make it easy to tell your product’s presentation with a simple QR code. This code combines product details, verified claims, and even price transparency in a captivating, “Instagram-like” format.

Our platform integrates seamlessly with e-shops, providing tools that enhance transparency, engage eco-conscious shoppers, and promote sustainable business practices. Half of consumers prioritize sustainability when making purchase decisions.

You can see our visual with our partners: Circulove, Lebeddie, Michalis and Konopnica who have embraced their brands’ values with Gratitude.

Don’t let your sustainability efforts go unnoticed. Start engaging your eco-conscious customers today and build trust that drives long-term loyalty. Let’s make your values visible.