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Customer stories and testimonies are powerful tools to showcase the value and benefits of your products or services. They can help you attract more leads, convert more prospects, and retain more customers. In this article, we will explore how customer stories and testimonies can improve your sales for various industries, and provide some examples, references, and data to support our claims.

What are customer stories and testimonies?

Customer stories and testimonies are authentic and positive feedback from your existing or past customers. They can take different forms, such as written reviews, ratings, video testimonials, case studies, social media posts, etc. They usually describe how your customers solved their problems, achieved their goals, or improved their situations by using your products or services.

Why are customer stories and testimonies important?

Customer stories and testimonies are important because they can influence the buying decisions of your potential customers. According to a survey by BrightLocal, 87% of consumers read online reviews for local businesses in 2020, and 79% of them trust online reviews as much as personal recommendations. Moreover, customer stories and testimonies can help you:

  1. Build trust and credibility: Customer stories and testimonies can show that you have a track record of delivering quality products or services, and that you have satisfied and loyal customers who are willing to vouch for you.
  2. Showcase your value proposition: Customer stories and testimonies can highlight the features, benefits, and outcomes of your products or services, and how they differ from your competitors.
  3. Address common objections or concerns: Customer stories and testimonies can answer the questions or doubts that your potential customers may have about your products or services, such as price, quality, reliability, usability, etc.
  4. Create social proof: Customer stories and testimonies can demonstrate that your products or services are popular and in-demand among your target market, and that you have a strong reputation and authority in your industry.

How can customer stories and testimonies improve your sales for various industries?

Customer stories and testimonies can improve your sales for various industries by appealing to different types of customers and their needs. Here are some examples of how customer stories and testimonies can work for different industries:

  1. E-commerce: Customer stories and testimonies can help e-commerce businesses increase their conversion rates, reduce their bounce rates, and boost their average order value. For example, Shopify uses customer success stories to showcase how its platform helps entrepreneurs start and grow their online businesses. It also displays customer ratings and reviews on its product pages to provide social proof and encourage purchases.
  2. FMCG (Fast-Moving Consumer Goods): FMCG products are low-cost items that are sold quickly and frequently. Examples include food, beverages, cosmetics, toiletries, household products, etc. Customer testimonials for these products can be shown in various ways, but oftentimes shown trough costly advertisements like most major brands worldwide.
  3. Healthcare: Customer stories and testimonies can help healthcare businesses increase their bookings, reduce their cancellations, and enhance their patient satisfaction. For example, Zocdoc uses customer testimonials to show how its online platform helps patients find and book appointments with doctors. It also displays customer ratings and reviews on its doctor profiles to provide social proof and build trust.

Showcasing customer testimonies can be a daunting task if the business has a small budget for outreach and advertisement. But with Gratitude it doesn’t take much for businesses to consolidate testimonies and showcase them via QR codes embedded in physical products or marketing campaigns.

Additionally, Gratitude enables businesses to become transparent by being powered by blockchain technology, with easy-to-use tools to record their supply chain, narrate the story, verify on blockchain and present the data in a beautiful landing page that can be issued via Gratitude’s QR Code or URL that can be placed on a physical product or embedded on digital marketing campaign or label. With this QR code, brands can put in place localized material or descriptions of their product so that the product can quickly hit the shelves while the full localization in progress. Customers can then simply scan the QR codes placed on the product or click the link on a digital campaign and clearly see the product’s journey, verify sustainability claims, or even company and brand stories that the company wants to reveal to the customer in language that they are familiar with.

Begin your business’ true transparency journey by implementing Gratitude to unlock the hidden value of your supply chain data. Talk to our representatives via the following channels for support or assistance in implementation:

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