Skip to main content

The buy local movement has gained significant traction in recent years as consumers seek to support local businesses and reduce their carbon footprint. This trend has been driven by a growing awareness of the environmental and social impact of global supply chains, as well as a desire to support local economies and communities. In this article, we will explore the benefits of the buy local movement and how brands can adopt it to improve their supply chain and sales.

But first, what is buy local movement?

The buy local movement is a movement that encourages people to purchase goods and services that are produced or sourced locally, typically within a certain radius of their home or community. This movement aims to support the local economy, create jobs, promote quality control, reduce transportation costs and emissions, and provide networking opportunities. By purchasing locally, consumers help stimulate their regional economy and create and retain valuable jobs.

How Brands Can Adopt the Buy Local Movement

To adopt the buy local movement, brands need to focus on sourcing materials and labor locally. This involves identifying local suppliers and building relationships with them to ensure a reliable supply of materials and labor. Brands can also work with local communities to develop sustainable supply chain management practices that uphold environmental and societal values. This will in turn reduce transportation emissions, and support the local economy.

One example of a brand that has successfully adopted the buy local movement is Patagonia. The outdoor clothing company has a strong commitment to sustainability and has implemented a range of initiatives to reduce its environmental impact. One of these initiatives is its “Footprint Chronicles” program, which allows customers to track the environmental impact of Patagonia’s products. The company also sources materials and labor locally, which helps to reduce transportation emissions and support local communities.

Another example is Ben & Jerry’s, the popular ice cream company. Ben & Jerry’s has a strong commitment to social and environmental responsibility and has implemented a range of initiatives to support local communities and reduce its environmental impact. For example, the company sources milk and cream from local farmers in Vermont, which helps to support the local economy and reduce transportation emissions.

The buy local movement offers a range of benefits for both consumers and businesses. By adopting sustainable supply chain management practices, brands can reduce their carbon footprint, improve supply chain efficiency, and support their local community while upholding environmental and societal values. Brands that adopt the buy local movement can enhance their reputation and brand image, which can lead to increased sales and profits. As consumers become more aware of the social and environmental impact of global supply chains, the buy local movement is likely to continue to gain momentum.

But to showcase to the consumer, brands require a means to do so effectively. Gratitude can help. Gratitude enables businesses to become transparent by being powered by blockchain technology, with easy-to-use tools to record their supply chain, narrate the story, verify on blockchain and present the data in a beautiful landing page that can be issued via Gratitude’s QR Code or URL that can be placed on a physical product or embedded on digital marketing campaign. Customers can then simply scan the QR codes placed on the product or click the link on a digital campaign and clearly see the product’s journey, verify sustainability claims, or even company and brand stories that the company wants to reveal to the customer.

Begin your business’ true transparency journey by implementing Gratitude to unlock the hidden value of your supply chain data. Talk to our representatives via the following channels for support or assistance in implementation:

Website :

Twitter :

Linkedin :

Instagram :

Facebook :

Medium :

Sign up to our exclusive newsletter for special offers and latest industry insight :

Join the New Era of Transparency